Our Approach

The project starts with an understanding of your vision. After this critical step, we identify stakeholders and resources necessary to carry out your mission. Pfocus will lead the project team and craft a strategic plan to deliver expected aesthetics and function. In addition, our strategic leadership and effective management approach promote the highest quality of work and keeps your project within budget and on schedule. From planning and design through construction and opening, our technical expertise, professionalism and dependable service transforms your vision to a reality.

Our Mission

Our mission is to optimize value for clients by synchronizing your objectives and delivering the best possible, highest quality projects that meet your needs to enhance and transform communities.

Who We Are

Pfocus is headquartered in Phoenix, Arizona and provides Owners Representation and Project Management services throughout the United States. We have over 35 years of collaboratively guiding the planning, design and construction of public and private sector capital projects. During that span, Pfocus has generated a robust portfolio that consists of nearly $2 billion worth of high profile projects, including performing arts theaters, airports, museums, and convention centers. Our leadership and management approach maximize the talents of the project team, enfranchise stakeholders help deliver successful projects for the community.

Meet The Team

Rick Pfannenstiel


As a Principal of Pfocus, Rick blends his unique style, experience and knowledge to lead and manage the Project Team’s journey and deliver the Owner’s vision. He skillfully extracts the Client’s mission, identifies compatible resources to service these goals, and inspires the Team to perform their best. Rick has 35 years of experience in the planning, design and construction phases for nearly two billion dollars of capital projects in the aviation, cultural, and civic sectors. He is an architectural engineer and a registered professional electrical engineer.

Kurt Pfannenstiel

Project Manager and Business Development Manager

As a Project Manager at Pfocus, Kurt applies 10 years of experience in public sector capital projects and procedures. He joined Pfocus in 2019 and has worked on projects in both California and Arizona. With an emphasis on communication and team building, Kurt works closely with the owner and project team to ensure that key milestones are met and the project continues on the charted course. On the business development side, he also works to build relationships with owners and consultants in the cultural event and aviation space.

Al Sanchez

Project Manager

As a Project Manager at Pfocus, Alfonso brings 37 years of project management experience across a variety of sectors. Whether it’s a school, airport or a golf course, he has shown a dedication to detail and brings a joyful attitude to his projects. Al’s cooperative and engaging style underlie his success in project communication and management.